With a new Dorsett Hospitality International hotel destined to open on Little Lonsdale Street in 2023 we’ve started to spot some marketing activities and events to start raising awareness of the luxury hotel brand in Melbourne.
Visitors to the Dorsett booth at the recent Affordable Art Fair at the Melbourne Convention & Exhibition Centre were able to experience an augmented reality dance activation with performances choreographed by Yuh Egami of the Hong Kong ballet.
We were on hand to provide the event photography while our colleagues at Pixel3 Video Production created a video to showcase the booth and surrounding activity.
Several Instagram-activated artworks by Sunny Sun & Katrina Chuang were also on display, with the artwork coming to life via an AR Instagram filter when a visitor viewed the artwork using their phone.
While the AR artworks were compelling and attracted large crowds of participants, it was some of the stunning paintings on display that caught our collective eye.
It’s always good when work and and pleasure can be combined, so we’re pleased to say that a couple of small purchases were made! Although purchasing art can be an expensive hobby, we’re very much looking forward to visiting the next Affordable Art Fair in Melbourne.