How Much Does a Melbourne Wedding Photographer Cost?
Wedding Photographers charge somewhere between $800 and 4500 depending on the location, product requirements and the duration of the booking.
Wedding photographer’s costs are a good yardstick for comparing corporate, business or event photography services.
Beginner, student or newly qualified wedding photographers prices start fairly low as they’re trying to build portfolios and have limited experience of shooting weddings and everything that comes with them from the crazy or random groomsmen to the mother of the bride who loves directing the action all day!
It takes a strong and confident photographer to stand up to these characters and to bring them back into line so they don’t ruin the day or the wedding photos.
I remember shooting an 8 hour wedding for $500 when I first started out with basic equipment and just one flash, which I dropped at the start of the ceremony.
The dark-as-a-cave reception venue was a challenging part of the day and I don’t think I got much that was usable from it. The client received the level of service they paid for and I learned some valuable lessons!
Experienced and creative wedding photographers charge considerably more than beginners, with the average cost of an 8 hour wedding package being about $3000-$3500.
You’ll find cheaper budget options for wedding photography in Melbourne from around $800, but they’re usually best for more intimate weddings at venues such as the Melbourne marriage registry in Spring Street.
Compare these prices to awards night or event photography and you’ll see that photos for corporate events are actually very reasonable and in line with the amount of work and professional photography experience required from them.
Product Photography Pricing
Product photographers are yet another niche area and charge quite differently often quoting charge per photo from between $35 through to $250 per finished image for average sized businesses or usage. At the top end of the photography charging scale, product photography for lifestyle advertising or luxury items can be up around $1000 per image, excluding the creative fee and expenses.
Usage license fees are often included in these types of photography which may contain some limitations on duration of use, territory and type of media eg billboard, social media, print.
Event Photography Pricing
Full day events usually consist of around 8-10 hours, with the average cost of an event photographer day rate ranging from $250-$500 per hour, depending on the client, location and amount of work involved. A promise of a good buffet lunch for the photographer usually brings the fee down a little!
Prices for event photography in Melbourne have a minimum average charge of $500-$1000 which equates to about 2 hours, with a full day of corporate event photography usually coming in at around $2000-$3500 excluding GST.
As you can see event photography pricing varies depending on the event, the client, the end use of the images and everything else in between so it’s best to supply your photographer with plenty of detail in order for them to quote your event accurately and to save any confusion at a later date.
For example, if you want your event or conference photographer to take some business headshots of your staff during the lunch break, make them aware of this as they may need to bring additional equipment such as light stands, reflectors and softboxes to achieve the professional look you’re expecting.
Event photographers will also often quote separately for additional services such as business headshots, although are likely to offer some form of discount since they’re already on the premises.
Trade show photographers and expo photographers in Melbourne usually charge between $350-$450 per hour, depending on how many hours they are required on site. Many clients request professional photos of their stand or booth before the exhibition opens to the public so photographers may need to be on site at an unsociable hour, which may have some bearing on the photography quote.
360 Virtual Tour Photography
Previously 360 Virtual Tour Photography was a niche service, but it’s exploded in popularity recently following the COVID-19 pandemic restrictions with large and small businesses looking for new and useful ways to engage with customers.
Pricing for 360 photography varies considerably and is dependent on the size of the business or location and the number of shots required to create the immersive high resolution imagery.
As a rough guide and depending on the location of the business being photographed, simple one shot 360 photos that are supplied both to the business owner and uploaded directly to Google for inclusion on maps and the business listing are around $295.
Premises that require additional shots are charged at around an additional $75 per image, but it’s worth discussing your requirements with the photographer as they’ll be able to advise on the number of images required and the way to attain the most value from your virtual tour photos, including self-hosting the images, embedding on your website, adding music and clickable links to additional information.
Photography from Melbourne industrial photographers for commercial purposes may vary in cost from between $1800 for a half day through to around $3500 for a full day.
Often, when calculating photography quotes, photographers will take into consideration the size and turnover of a business, the potential for ongoing work and the level of difficulty in photographing the subject matter.