Melbourne’s business event market is massive, and a substantial part of this is composed of exhibitions and trade fairs.
More than 150 trade fairs will be held in Melbourne in 2023, with many of these solely for professionals in commerce and industry only.
Here, we offer some advice on how to create the maximum exposure from your trade show and expo photography.
How To Photograph Your Melbourne Trade Show or Expo For Maximum Exposure
Booth and Stand Presentation
An open booth style is usually more attractive to the visitors of the exhibition than a display at the front. If you can, set all of your products back in the stand, enticing customers into the stand to browse and learn more. Capturing photos of you engaging with prospects in action is another significant part of your participation as an exhibitor and great for social media use later..
Empty stands can look good on social media at the start of the show so we recommend getting your photographer in to capture the stand before the event launches and the visitors arrive. You’ll also want photos when the attendees are thronging your stand to create an image of popularity and success.
Experienced expo photographers will place themselves where they can demonstrate the high degree of interest on your stand and your backdrop branding elements.
Outdoor community fairs, expos and events are common in Australia, providing a place for the local community to come together to celebrate as well as increase the opportunities for local commerce.
Outdoor events require a slightly different approach to indoor convention and exhibition venues. Weather can also play a major role not only during the event but also in pre-event planning.
Photographers are best prepared to do their jobs if they have been thoroughly briefed. They may be working in the heat of the day and with a concise brief in their back pocket, they will be prepared for anything, from family photo requests to speeches by the Mayor, distinguished guests and federal or state ministers.
Photographers will be prepared for rain, both from an equipment perspective, but also how they plan to document the event if and when the heavens open. At Melbourne events, anything can happen!
Trade Show Shot Lists
The shot lists at conventions and exhibitions are really helpful. A progress program is usually sent a few months out, and after that, the event photography is locked in the program along with the shot-list outlining the sponsors and VIPs.
These two documents are usually sufficient, together with a phone call or site visit during the set up period.
Photographers for Melbourne trade shows need to have endurance as they usually need to be on their feet for at least one whole day, with many trade shows running over several days. That demands a lot of experience not only during the show but in ensuring photography gear, chargers, laptops etc are prepared and ready for action.
Security at Expos and Trade Shows
In many trade shows, security is very important either because of the confidentiality of what is being showcased or the value of products on display.
Some trade events are very particular with their audience, being cautious of high-value products like high-end jewellery. Event managers and venues need to go to greater lengths to ensure that not only the attendants but also their suppliers, vendors, and staff are best suited to attend the show, photographers included!
To accurately price photography for these complex events, it is best if expo stand managers obtain a quote from the photographer directly. Our photography prices and rates can be obtained quickly, easily and without obligation using the contact form below.
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As experienced and professional photographers for events, expos and conferences in Melbourne, we are pleased to offer competitive pricing on our photography packages and always do our best to work within our client’s budgets. Drop us a line below for your FAST obligation-free quote.