So, in the future when a PR calls and asks whether I would like to photograph an activation for an athletic brand, I’m always going to ask how many kilometres it involves!
Our recent assignment to photograph a PR activation for Adidas Intersport started with a 5km run around Melbourne CBD and botanic gardens which was followed by a workout with some weights and sports equipment before moving onto the Adidas head office for a day of team building and activities.
As you might expect, it was a fun and energetic day spent checking out the new Adidas gear, including the new Solar Boost running shoe which I’ve now got my eye on – it will be perfect for those events where I have to run around with all my gear! The day was topped off with a group yoga session which looked very relaxing for all involved.
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