Brand activation events are often alot of fun to photograph as there is interaction with the public and people are generally in an upbeat mood since they’re getting to sample a product for free or will, in some way, gain some benefit from the interaction.
One activation that we provided event photography services to recently was the Happy Socks pop up shop which was located just off Elizabeth Street during the Christmas shopping period.
The premise for this brand activation event was to encourage customers to wear a pair of Happy Socks in exchange for the socks they were wearing. So, over the course of several hours and with a large sign at the store entrance announcing what was happening, hundreds of shoppers took a break from their Christmas shopping activities in Melbourne CBD and exchanged their shocks for a brand new pair of the delightfully soft Happy Socks.
With a new pair of socks and a cool drink, participants returned to their shopping feeling refreshed and ready to go and we left feeling relieved that nobody had surprised us with cheesy feet. Phew!
Get A Quote
Do you have a question about photography?
Would you like a no-obligation photography quote?
Feel free to send us a message – we’ll respond as fast as we can!
Close The Loop
Being a big fan of sustainability, renewable energy and recycling I was interested to hear about the new product that has been created by Close the Loop. Taking polymer bags (plastic shopping bags etc) [...]
Philanthropy Australia
We recently photographed a Gender Compass discussion event in Melbourne co-hosted by Philanthropy Australia, Plan International and Australians Investing in Women to celebrate the publication of Plan International's Gender Compass tool and research. During [...]
Climate Summit for Local Government
I always enjoy photographing events that align with my interests, so following a recent conference featuring Saul Griffith and then the Offshore Wind & Green Hydrogen Summit at MCEC I was on a bit [...]
Manufacturing Photography
My barely concealed inner-nerd always gets very excited when we're commissioned to photograph a manufacturing facility or industrial site that uses a lot or automation and robotics in their processes. Many manufacturing businesses commission [...]
Rewiring Australia
We're part way through our home and business electrification journey so it was encouraging to hear Rewiring Australia co-founder Saul Griffith confirm that we're doing the right things when he presented at Melbourne's Crown [...]
Expose Your Business To Customers
Following a photometry conference that we photographed, the organisers asked us to attend their factory and labs to photograph some of their equipment and staff in action to help illustrate their services to new [...]
- Close The Loop - February 1, 2024
- Philanthropy Australia - October 13, 2023
- Climate Summit for Local Government - September 20, 2023
